NO PRESERVATIVES.
NO GIMMICKS.
PURE RACING FUEL.
ORGANIC CANE SUGAR
ENERGY, FLAVOR
Old faithful. Steady and reliable. Crash free serving. Medium GI index. Non-GMO, vegan, gluten free, dairy free, soy free.
Our idea. Less sugar over longer efforts with a gradual release of energy vs sudden abrupt distractions. While many gels contain more than 30 grams of added sugar per serving, The Generator 130 contains 10 grams. For example, if an athlete will be consuming multiple gels per hour during a marathon, for 4 gels that is 120 grams of sugar vs 40 grams. From our experience using gels with high amounts of sugar, there is an intense spike followed by a faster crash. From testing numerous other products in training and on race day, this rollercoaster effect made us more tired, dehydrated, and provided little to no benefit; and as a result; The Generator was born.
One source from the Center for Disease Control and Prevention recommends limiting added sugars to less than 10% of your total daily 2,000 calorie intake which equates to 50 grams of added sugar per day (CDC, 1). According to one article from Healthline, some reasons to avoid high sugar consumption are weight gain, increased risk of heart disease, acne, increased risk of type 2 diabetes, and a fatty liver (Healthline, 2). These side effects are a result of excessive sugar intake with no exercise and need for an increase in energy, but when used in moderation, from our testing, during intense and prolonged exercise, sugar can be an efficient fuel source alongside carbohydrates and fats. Sugar is made up of 50% fructose and 50% glucose, provides 4 calories per 1 gram, and 1 gram of carbohydrates per 1 gram of sugar.
The Generator 130 contains moderate amounts of sugar to harness the benefits without overdoing it. Moderate sugar intake has been proven to absorb quickly, aid in electrolyte absorption, maintain energy levels, and minimize stomach issues. However, limits before, during, and after exercise have not been established due to factors such as age, sex, metabolism rate, gastrointestinal tolerance, exercise intensity, duration of activity, and intake timing. Despite these unknown factors, we believe we provide just the right amount of sweetness to keep up as you sweat.
SOURCES
1. CDC. “Get the Facts: Added Sugars.” Nutrition, 14 May 2024, www.cdc.gov/nutrition/php/data-research/added-sugars.html.
2. “11 Reasons Why Too Much Sugar Is Bad for You.” Healthline, 9 Sept. 2022, www.healthline.com/nutrition/too-much-sugar#how-to-reduce.
ORGANIC RAW AGAVE
ENERGY, FLAVOR
Mild flavor. No stomach distractions. Plant-based. Low GI index. Non-GMO, vegan, gluten free, dairy free, soy free.
Focusing on sustained energy without high glycemic spikes, we use organic raw agave with a low GI index instead of other processed syrups such as high fructose corn syrup (HFCS) with a high GI Index. No distracting flavors. Raw agave has a mild neutral flavor that won’t throw your mind and gut out of sync during extended efforts. No surprises. Providing roughly 80% fructose and 20% glucose, where the higher fructose content will not cause a rapid spike in blood sugar levels, raw agave is approximately 3 times lower on the GI index compared to HFCS. Again, with a focus on high quality ingredients that will keep you going over extended efforts.
Not all agave is made the same due to different heating and treatment processes. We only use raw agave that has been minimally processed and retains its plant-based nutrients and enzymes with nothing added. No fillers. No artificial coloring. Raw agave is organic, plant-based, vegan, diary free, soy free, gluten free.
MALTODEXTRIN
CARBOHYDRATE
Gas for your dynamo. Tapioca derived. Medium GI Index. Non-GMO, vegan, gluten free, dairy free, soy free.
Fuel the burn. Consistently. We use maltodextrin that is derived from tapioca with a medium GI index compared to corn maltodextrin with a high GI index. With this consideration, you will feel a gradual release of energy instead of an immediate spike. One study found that by using tapioca-based maltodextrin, participants had reduced stomach discomfort compared to other versions (Astina, 3). If your goal is to sustain the effort, the generator is plan A. During longer efforts, your body will begin to break down glycogen stored in your muscles, and by supplementing with maltodextrin, you can count on readily available glucose to extend your effort before fatigue begins. We include 25 grams of carbs per gel. Tapioca maltodextrin is non-GMO, vegan, gluten free, dairy free, and soy free.
How many carbs do I need per hour? One study identifies dependent factors such as exercise duration, absolute exercise intensity, and the sport being played. The study recommends that activities lasting less than 1 hour to consume small amounts of carbs, for activities lasting 2 to 3 hours to consume 60 grams of carbs per hour, and activities lasting longer than 3 hours to consume approximately 90 grams of carbs per hour (Jeukendrup, 4). By including 25 grams of carbs per gel in The Generator 130, this demand can be met by identifying your duration and multiplying the number of gels. For example, for a 2-hour activity you would need to consume 3 gels per hour (25 grams x 3 = 75 grams per hour > 60 grams recommended) and 6 gels over the course of the activity (150 grams total). Please note this calculation does not consider any other nutrition sources such as sports drinks that may be consumed during this time frame with various levels of electrolytes, carbs, etc. Please see our gel calculator that takes things a step further by identifying your fitness level, exercise intensity, sweat loss rate, the heat index, and other factors.
FRUCTOSE : GLUCOSE RATIO
The Generator 130 gel has a fructose to glucose ratio of 0.80:1.00 that has been proven to optimize carbohydrate absorption and efficiency. This ratio allows for the fast absorption of carbohydrates in the gut, reduced risk of gut distress, and enhanced performance and recovery. The secret to obtaining more carbohydrates and limiting stomach discomfort is in fructose, which is both a carbohydrate and a sugar. Fructose uses a different transport protein (GLUT5) than glucose (SGLT1) in the small intestine. This allows your body to handle more carbs from glucose and fructose without overloading your system. In other words, multiple independent energy sources. One study found that this ratio allows for faster absorption of carbs, leading to more energy for muscles, improved performance benefits, reduced gastrointestinal stress, provided rapid post exercise recovery, and increased metabolic benefits as fructose is primarily metabolized in the liver leading to the conversion of glucose and lactate (Fuchs, 5). The study by Fuchs highlights the importance of multiple energy sources during endurance activities, as athletes are in motion, making it difficult at times to consume large amounts of food. By assigning glucose and fructose to different delivery roles, athletes can take advantage of more energy while limiting stomach problems.
One study focused on different fructose to glucose ratios determined that 0.80:1.00 was found to be beneficial for maximizing performance (Rowlands, 6). Rowlands evaluated F:G ratios from 0.5-1.0 and determined as the ratios began to approach unity, athletes were able to maximize carbohydrate intake while limiting stomach problems. From assessing the studies from Fuchs and Rowlands, we tested numerous ratios and carbohydrate levels as discussed below.
We tested several fructose to glucose ratios in the design process of The Generator during various activities, intensity levels, fitness levels, and temperatures. Some activities included long runs over 20 miles with elevation gain over 1,000 ft, 30-mile cycling rides, and difficult marathons such as The New York City Marathon at the sub elite level. Various size and shaped pouches were used to fit roughly 1-3 fluid ounces of gel per serving. Testing consistent of ratios 0.76:1, 0.80:1, 0.85:1,1:1, and 1:1:60. Within these ratios, the main ingredients that influenced stomach stress were maltodextrin, organic raw agave, organic cane sugar, and water. Testing included a range of added sugars from 6 grams to 12 grams per serving, with a focus on utilizing naturally occurring sugars from raw agave. One test with a ratio of 1:1:60, with 40 grams of carbohydrates, 10 grams of added sugar (22 total sugars), and providing 205 calories was found to be too thick to be consumed at once during a 22-mile-long run. Adding more water allowed this high ratio to be more palatable, but at the expense of a much larger cumbersome pouch, we found that a smaller dose of carbohydrates with a smaller pouch size met our goals for nutrition, efficiency, and ease of use. By taking multiple gels over the course of an hour, 25 grams of carbohydrates was about the most our stomachs could handle per serving. Our tests reflected that of the study from Jeukendrup with a maximum carbohydrate intake of approximately 90 grams per hour.
We concluded that 0:80:1 allowed us to maximize our nutrition intake, maintain performance, and limit stomach discomfort. This ratio allowed us to feel full without overdoing it during running, cycling and extended endurance activities.
SOURCES
3. Astina J, Saphyakhajorn W, Borompichaichartkul C, Sapwarobol S. Tapioca Resistant Maltodextrin as a Carbohydrate Source of Oral Nutrition Supplement (ONS) on Metabolic Indicators: A Clinical Trial. Nutrients. 2022 Feb 22;14(5):916. doi: 10.3390/nu14050916. PMID: 35267892; PMCID: PMC8912595.
4. Jeukendrup A. A step towards personalized sports nutrition: carbohydrate intake during exercise. Sports Med. 2014 May;44 Suppl 1(Suppl 1):S25-33. doi: 10.1007/s40279-014-0148-z. PMID: 24791914; PMCID: PMC4008807.
5. Fuchs CJ, Gonzalez JT, van Loon LJC. Fructose co-ingestion to increase carbohydrate availability in athletes. J Physiol. 2019 Jul;597(14):3549-3560. doi: 10.1113/JP277116. Epub 2019 Jul 2. PMID: 31166604; PMCID: PMC6852172.
6. Rowlands DS, Houltham S, Musa-Veloso K, Brown F, Paulionis L, Bailey D. Fructose-Glucose Composite Carbohydrates and Endurance Performance: Critical Review and Future Perspectives. Sports Med. 2015 Nov;45(11):1561-76. doi: 10.1007/s40279-015-0381-0. PMID: 26373645.
ORGANIC COCONUT MCT OIL (MEDIUM CHAIN TRIGLYCERIDES)
FAT
Get your mind right. Elite brain fuel. Bypasses normal digestion for rapid energy. Improves cognition, focus, and mental clarity. Goodbye brain fog. Low GI index. Non-GMO, vegan, gluten free, dairy free, soy free.
Your mind: under control. Give your mind what is needs to stay dialed in. Your brain primarily uses glucose from carbohydrates for energy, but when glucose levels are low, your body will turn to fat storage to maintain many functions in your body. One study discusses that under normal physiological conditions the brain primarily utilizes glucose for ATP generation. However, in situations where glucose is sparse, e.g., during prolonged fasting, ketone bodies become an important energy source for the brain. The brain’s utilization of ketones seems to depend mainly on the concentration in the blood, thus many dietary approaches such as ketogenic diets, ingestion of ketogenic medium-chain fatty acids or exogenous ketones, facilitate significant changes in the brain’s metabolism (Jensen, 7). As this study mentions, when glucose levels drop, the body will start using fat stores as energy. To combat this, some will supplement with medium chain fatty acids (MCTs) especially those on a keto diet that is low carb and high in fat. Many athletes will just use carbohydrates during extended periods of exercise to keep glucose levels for the brain and body, but from our testing and the discussion below, we take things up a notch.
Speedy delivery. According to one article, compared to the long-chain triglycerides found in other vegetable oils, MCTs are smaller and are readily absorbed and metabolized faster. MCTs are unique among fats in that they don’t require bile salts for digestion or extra energy for absorption, use, or storage. The ketones found in MCT oil act as an alternative fuel source to your brain that help with cognitive function, focus, mental clarity, and bypass normal digestion pathways and are transported directly into the liver and are rapidly converted into energy. The article also discusses the promising benefits of MCT oil for treating dementia and Alzheimer’s disease, its positive uses against drug-resistant epilepsy, energy for those with serious food absorption disorders, chronic diarrhea, and severe weight loss patients. (Alban, 8).
From this evidence we concluded it was a no brainer to include it in the gel. Fast and efficient brain energy.
Some problems we found with longer duration exercise were difficulty concentrating, impaired memory, and mental fatigue. These symptoms related to brain fog were attributed to low glucose levels and improper refueling during longer exercise. By including MCT oil, we were able to stay more focused and keep our stomachs feeling less empty. Using glucose from carbohydrates and ketones produced from fats, The Generator provides multiple efficient energy sources for your brain. We tested several serving sizes and found the ideal amount of MCT oil to keep us satiated and focused across longer events without causing stomach issues. A gut check with benefits: MCT oil and apple cider vinegar.
To translate to endurance athletes, most will only use glucose from carbohydrates to fuel their entire system which has been proven to work for many athletes. However, from our testing we believe that by incorporating MCT oil with carbohydrates, our mind, body, and gut do not have to work as hard mentally and physically to maintain the effort. The degree of “not have to work as hard” will be different for everyone, but from our research and testing, providing a dedicated fuel source for the brain, especially when mental fortitude and perseverance is paramount for a successful race, it’s what you mind and body needs: pure racing fuel.
SOURCES
7. Jensen NJ, Wodschow HZ, Nilsson M, Rungby J. Effects of Ketone Bodies on Brain Metabolism and Function in Neurodegenerative Diseases. Int J Mol Sci. 2020 Nov 20;21(22):8767. doi: 10.3390/ijms21228767. PMID: 33233502; PMCID: PMC7699472.
8. Alban, Patrick. “How MCT Oil Benefits Brain Health.” Be Brain Fit, 31 Oct. 2024, bebrainfit.com/mct-oil-brain/. Accessed 17 June 2025.
ORGANIC APPLE CIDER VINEGAR
DIGESTION, FLAVOR
Gut god mode. prebiotics and probiotics. Low GI index. Mildly acidic. Non-GMO, vegan, gluten free, dairy free, soy free.
Mind: Body: Gut. One article from GoodRx discusses the pros and cons of apple cider vinegar. Some of the reported benefits include prebiotic and probiotic properties that could lead to better digestion and less bloating, helping with weight loss, lowering cholesterol, improving blood sugar and diabetes, improving acne and other skin conditions, treating fungal and yeast infections, and reducing symptoms of depression. However, the article mentions some of the side effects but not limited to those who are pregnant or breastfeeding, those with dental issues such as tooth enamel loss, those with low potassium levels, those taking medications such as insulin or digoxin, and those with gastroesophageal reflux disease (GERD), diabetes, chronic kidney disease, or liver disease (Palmer,9). Please discuss with your doctor before using The Generator if any of these referenced but not limited to conditions may or may not apply to you. Please note that each serving of The Generator 130 contains less than the recommended 2 tablespoons (30ml) dose for apple cider vinegar per day. This equates to consuming no more than (20) twenty Generator 130 servings per day.
We found that a small amount of ACV (< less than the recommended dose) in each gel helped balance out flavor, improved digestion, and did not cause any stomach problems. During the Pittsburgh Marathon in the spring of 2025, ACV in conjunction with the fats from MCT Oil (discussed below) allowed us to feel fuller over the course of the marathon by slowing the digestion rate and suppressing our appetite during high humidity conditions (>75% relative humidity) and hilly terrain (933 ft elevation gain). All three male athletes in this test burned more than 3,000 calories and finished below 3:10:00 and consumed approximately 3-4 gels per hour. After the race, all three athletes did not report any stomach discomfort and felt less hungry over the course of the marathon. Despite the challenging course, all three athletes reported less fatigue the following days of the race compared to the recovery time of other gel products.
SOURCES
9. Palmer, Christina. “Is Apple Cider Vinegar Good for You? Here’s What to Know.” GoodRx, GoodRx, 27 June 2022, www.goodrx.com/well-being/diet-nutrition/apple-cider-vinegar-healthy.
HIMALAYAN PINK SALT (SODIUM CHLORIDE)
ELECTROLYTE
Send it with salt. 84 trace minerals. Regulates muscle contractions, delays muscle soreness, fights fatigue, maintains fluid balance.
It’s ok to be salty. Positive side effects of sodium intake during exercise have been linked to delayed muscle soreness, fighting fatigue, maintaining fluid balance, and regulating muscle contractions. In one study, athletes lost between 500 to 1800 milligrams of sodium per liter of sweat per hour with a range of sweat loss between 0.5 to 2.0 liters per hour (Barnes, 10). The study found that sodium loss in sweat was measured to be the highest concentration compared to other electrolytes such as potassium. This study from Barnes demonstrated a wide range of sweat rates that can be attributed to numerous factors including an athlete’s genetic makeup, sport intensity, fitness level, and temperature. More to discuss on sweat loss below. Since the human body cannot produce sodium, it must be obtained through supplementation, and in one study less than 2,300 milligrams per day (less than 2.3 grams) was recommended for adults (Mente, 11). Mente also states that most populations consume 3 to 6 grams of sodium per day and found that the “sweet spot” for total sodium intake is from 3 to 5 grams per day as the lowest risk range. Mente identified 0 to 3 grams per day to be low and greater than 5 grams to be high. However, the study does not discuss sodium loss through sweat and mainly identifies excessive sodium intake with cardiovascular disease and strokes due to inactivity and obesity. According to one article, Americans on average consume 3,400 milligrams of sodium per day, and excessive sodium intake has been shown to increase the risk of headaches, kidney disease, osteoporosis, stroke, heart failure, high blood pressure, kidney stones, and stomach cancer (American Heart Association, 12). Again, this article focuses on sedentary lifestyle choices leading to health complications. This article disregards sodium loss through sweat for highly active individuals. We believe sodium should be reduced for rest days and activities requiring little sweat, but when its time to bring it for race day, you will need to supplement to keep up.
One study on salt supplementation during a half-ironman triathlon, found that total race time was lower, and body mass tended to be less reduced where sodium, chloride, potassium, and magnesium were instructed to be consumed intermittently between swimming, cycling and running legs of the race. The study found that triathletes who ingested the placebo capsules completed the half-ironman triathlon in 333 +/- 40 minutes and triathletes who ingested the salt capsules completed the race in a much lower race time of 307 +/- 32 minutes. Participants in the salt group had a higher speed in the cycling leg and a tendency to have a higher speed in the running leg of the race. The study found that rehydration was approximately 0.4 +/- 0.4 liters higher in the salt group, leading to less body mass changes during the event. The total sodium provided in the salt group was 2580 milligrams. Based on an approximate finish time of 325 minutes (5:25:00), that is approximately 476 milligrams of sodium per hour. Athletes also consumed other foods as much as they desired during the event with no instructions given by the experimenters (Coso, 13). Other foods outside of the study may have contained significant amounts of electrolytes such as sodium, carbohydrates, and fats that may have contributed to their performance. Combing the salt groups sodium protocol and additional foods containing sodium, more milligrams of sodium could have been consumed. By incorporating the findings from The Barnes and Coso studies, the generator gel provides 500 milligrams of sodium per serving as multiple gels will be consumed per hour, eliminating the need for additional foods to meet your sodium loss.
One source breaks down Himalayan pink salt as approximately 98% sodium chloride and 2% trace minerals. These 84 trace minerals include approximately 0.1% magnesium, 0.28% potassium, 0.16% calcium, .004% iron, and other electrolytes in smaller percentages such as phosphorous and zinc. Pink salt also has naturally occurring iodine which is essential for the production of hormones by the thyroid gland. Other trace elements include hydrogen, boron, nitrogen, fluoride, aluminum, sulfur, chromium, and manganese (James, 14).
SOURCES
10. Barnes, K. A., Anderson, M. L., Stofan, J. R., Dalrymple, K. J., Reimel, A. J., Roberts, T. J., … Baker, L. B. (2019). Normative data for sweating rate, sweat sodium concentration, and sweat sodium loss in athletes: An update and analysis by sport. Journal of Sports Sciences, 37(20), 2356–2366. https://doi.org/10.1080/02640414.2019.1633159.
11. Mente A, O'Donnell M, Yusuf S. Sodium Intake and Health: What Should We Recommend Based on the Current Evidence? Nutrients. 2021 Sep 16;13(9):3232. doi: 10.3390/nu13093232. PMID: 34579105; PMCID: PMC8468043.
12.American Heart Association. “Effects of Excess Sodium.” Www.heart.org, 2022, www.heart.org/en/healthyliving/healthy-eating/eat-smart/sodium/effects-of-excess-sodium-infographic.
13. Del Coso J, González-Millán C, Salinero JJ, Abián-Vicén J, Areces F, Lledó M, Lara B, Gallo-Salazar C, Ruiz-Vicente D. Effects of oral salt supplementation on physical performance during a half-ironman: A randomized controlled trial. Scand J Med Sci Sports. 2016 Feb;26(2):156-64. doi: 10.1111/sms.12427. Epub 2015 Feb 14. PMID: 25683094.
14. James, Jennifer. “Some Unknown Facts about Himalayan Salt Minerals.” Www.ittefaqsalt.com, 10 Aug. 2019, www.ittefaqsalt.com/himalayan-salt-minerals/.
POTASSIUM (POTASSIUM GLUCONATE) (POTASSIUM CHLORIDE)
ELECTROLYTE
The unsung hero. Prevents cramps, corrects pH levels, controls nerve impulses, and increases blood flow. Gluconic Acid is produced in the body. Allows gluconate provide superior absorption and efficiency over other forms.
Often neglected in endurance nutrition, potassium is another nutrient that the human body cannot produce naturally. In one study, athletes were found to lose up to 320 milligrams of potassium per hour in sweat (Barnes, 10). We include 250 milligrams of potassium in each gel. As a reference, the daily max listed from the NIH for most males is 3400 milligrams and for females is 2600 milligrams (National Institute of Health, 15). Again, this daily maximum does not consider highly active individuals. Potassium’s key roles include regulating muscle contractions, nerve impulses and signaling, maintaining fluid balance, preventing fatigue, and faster recovery. Cramp prevention. Supportive and nourishing.
The Generator 130 uses potassium chloride and potassium gluconate. One study found that potassium gluconate was absorbed comparable to the potassium content of potatoes at a rate of approximately 94% (Macdonald, 16). The reason that the absorption rate is so high is because gluconic acid is naturally produced in the human body as a byproduct of glucose metabolism. With this in mind, we use more potassium gluconate than potassium chloride to speed up the delivery process and limit stomach stress found by exhaustive testing with different ratios and versions of potassium. Potassium chloride was included to increase the chloride levels along with each serving of Himalayan pink salt (sodium chloride). A total of 870 milligrams of chloride can be obtained with each gel. As referenced previously, 2300 milligrams of sodium is recommended per day. By interpolating sodium chloride (40% sodium, 60% chloride) the equivalent value of chloride is approximately 3400 milligrams per day for normal activity. No upper limit of chloride has been established.
SOURCES
10. Barnes, K. A., Anderson, M. L., Stofan, J. R., Dalrymple, K. J., Reimel, A. J., Roberts, T. J., … Baker, L. B. (2019). Normative data for sweating rate, sweat sodium concentration, and sweat sodium loss in athletes: An update and analysis by sport. Journal of Sports Sciences, 37(20), 2356–2366. https://doi.org/10.1080/02640414.2019.1633159.
15. National Institutes of Health. “Office of Dietary Supplements - Potassium.” Nih.gov, 2 June 2022, ods.od.nih.gov/factsheets/Potassium-HealthProfessional/.
16. Macdonald-Clarke CJ, Martin BR, McCabe LD, McCabe GP, Lachcik PJ, Wastney M, Weaver CM. Bioavailability of potassium from potatoes and potassium gluconate: a randomized dose response trial. Am J Clin Nutr. 2016 Aug;104(2):346-53. doi: 10.3945/ajcn.115.127225. Epub 2016 Jul 13. PMID: 27413123.
MAGNESIUM (MAGNESIUM MALATE)
ELECTROLYTE
The magic mineral. Reduces lactic acid, produces ATP energy, controls blood glucose, and enhances recovery. Malic acid is regularly produced in the human body making magnesium malate highly bioavailable.
The magic of magnesium. Humans can’t produce magnesium even though it is responsible for over 300 chemical reactions in the body. Some of these responsibilities include energy production, muscle and nerve function, blood glucose control, bone health, boosting the immune system, and reducing inflammation. For athletes it is beneficial for controlling muscle contractions, preventing cramps and spasms, reducing fatigue by removing lactic acid, increase bone strength, and reduce soreness after exercise. In one study, athletes lost up to 15 milligrams of magnesium per liter of sweat (Barnes, 10). To account for these losses, we included 35 milligrams of magnesium per gel and for overall general health. As a reference, the daily max listen from the NIH for most men is 420 milligrams and 320 milligrams for women (National Institute of Health, 17). Magnesium malate was chosen due to its high absorption rate and being gentle on the stomach. Compared to other forms, such as magnesium citrate, that is known to work well as a laxative, we designed the generator with your gut in mind. By binding with malic acid (malate), that can be produced in the human body from the conversion of carbohydrates into energy, athletes can benefit from its high bioavailability; and as a result, faster absorption of magnesium carried into the bloodstream. Multiple studies have shown the ability of magnesium to improve exercise performance, increased glucose levels in the brain, more grip strength, more leg power, and higher jumping (Zhang, 18). Versatile and essential.
SOURCES
10. Barnes, K. A., Anderson, M. L., Stofan, J. R., Dalrymple, K. J., Reimel, A. J., Roberts, T. J., … Baker, L. B. (2019). Normative data for sweating rate, sweat sodium concentration, and sweat sodium loss in athletes: An update and analysis by sport. Journal of Sports Sciences, 37(20), 2356–2366. https://doi.org/10.1080/02640414.2019.1633159.
17. National Institutes of Health. “Office of Dietary Supplements - Magnesium.” Nih.gov, 22 Mar. 2021, ods.od.nih.gov/factsheets/Magnesium-Consumer/.
18. Zhang Y, Xun P, Wang R, Mao L, He K. Can Magnesium Enhance Exercise Performance?Nutrients. 2017 Aug 28;9(9):946. doi: 10.3390/nu9090946. PMID: 28846654; PMCID: PMC5622706.
CALCIUM (CALCIUM CITRATE)
ELECTROLYTE
Maintains bone strength, increases nerve impulses, and breaks down glucose.
Calcium: just like magnesium, must be obtained through supplementation. Compared to calcium carbonate, that relies heavily on stomach acid to be absorbed, calcium citrate dissolves much easier, which puts less stress on your stomach. Again, designed with your gut in mind. Calcium loss during exercise is less significant than sodium or potassium, and in one study athletes lost up to 40 milligrams of calcium per liter of sweat (Barnes, 10). We included 25 milligrams of calcium per gel to make up for this deficiency. As a reference, the daily max listen from the NIH for men is 1000 milligrams and 1200 milligrams for women (National Institute of Health, 19). The role of calcium includes aiding in cramp prevention, nerve signaling and bone health. Foundational and nurturing.
SOURCES
10. Barnes, K. A., Anderson, M. L., Stofan, J. R., Dalrymple, K. J., Reimel, A. J., Roberts, T. J., … Baker, L. B. (2019). Normative data for sweating rate, sweat sodium concentration, and sweat sodium loss in athletes: An update and analysis by sport. Journal of Sports Sciences, 37(20), 2356–2366. https://doi.org/10.1080/02640414.2019.1633159.
19. National Institutes of Health. “Calcium.” Nih.gov, 14 Sept. 2023, ods.od.nih.gov/factsheets/Calcium-Consumer/.
ASCORBIC ACID (VITAMIN C)
VITAMIN
Provides immune support, forms collagen for muscle recovery, and works to neutralize free radicals that can cause oxidative body stress.
68mg of Vitamin C can be found in each gel. According to the NIH, 68 mg is 75% of the recommended daily dose for adult males (National Institute of Health, 20). These benefits include immune system support, the formation of collogen for muscle repair and recovery, maintaining healthy testosterone levels, and acting as an antioxidant from intense exercise. As a reference, many over the counter supplements contain 1000 mg of vitamin c per serving, and some more than 2000 mg with little to no side effects. Ascorbic acid is also included to help balance out the flavor.
SOURCES
20. National Institutes of Health. “Vitamin C.” National Institutes of Health, National Institutes of Health, 26 Mar. 2021, ods.od.nih.gov/factsheets/VitaminC-HealthProfessional/.
XANTHAM GUM
CONSISTENCY, TEXTURE
Outstanding thickener and stabilizer that can increase the shelf life of foods without preservatives. Contains prebiotic properties. Non-GMO, vegan, gluten free, diary free, soy free.
Brings all the ingredients together. Xantham Gum is produced by fermenting plant bacteria with a sugar solution. As the fermentation process continues, the bacteria and sugar form a powder. When added to The Generator, xantham gum’s role is to prevent settlement and segregation of the electrolytes and nutrients so that each gel is true to its labeling. By using small amounts, we aim to provide consistency and texture so that there are no distractions during your activity. For example, too much sugar in one gel compared to not enough in the next. One article identifies the ability of xantham gum to potentially lower blood sugar, lower cholesterol, and improve the taste of liquids (Pullen, 21). These benefits are achieved by the coating and thickening process that slow down the absorption rate and result in a more gradual release of nutrients.
SOURCES
21. Pullen, Caroline. “Xanthan Gum — Is This Food Additive Healthy or Harmful?” Healthline, 2017, www.healthline.com/nutrition/xanthan-gum.
WATER
HYDRATION, TEXTURE
Universal. Major roles include maintaining fluid equilibrium to nutrients through the body, aiding in metabolic processes through digestion and absorption, and providing hydration for proper cellular function. Essential for performance.
Included to help carry all the nutrition into your system water, increase the palatable of the carbs, balance out flavor, improve physical performance, reduce dehydration, and improve cognitive function. By incorporating the benefits of water with our other ingredients, you can be confident in your nutrition plan.
